As your camp matures and grows, you will find that an experienced project management team or individual is needed to oversee your marketing efforts. If you don’t have that person on your team – don’t worry – we can help. Our team is experienced in overseeing complex and multi-faceted campaigns with long checklists and lots of important details, such as digital and traditional advertising campaigns, postcard mailings, photo shoots, and other similar multi-pronged marketing efforts.
Here’s 5 signs that outsourcing your camp’s marketing could be just what the doctor ordered:
1. Think your camp needs a full-time marketing director or coordinator?
Our marketing services allow camps to retain top marketing talent while only paying a fraction of what it would cost to hire an in-house marketing manager. It gives your camp the type of strategies, experience, and knowledge necessary to execute across a variety of marketing vehicles.
2. Are you totally overwhelmed?
Are things getting lost in the shuffle? At Camp Fizz we have the experience and deep industry knowledge that can help-jump start your marketing and keep you on track. It’s nearly impossible to find one person who is skilled at everything – Camp Fizz’s team is comprised of marketing experts who can advise you on a variety of issues. We move quickly to get all third-party vendors on the same page, serve as the communication liaison for all marketing campaigns and concerns, and are the final check of accountability for the camp’s marketing strategy. All efforts that can be measured are sent to directors in result reports.
3. Is DIY is not cutting it for your camp?
Are your marketing messages and branding getting lost? Sometimes, marketing created internally is inconsistent or lacks clarity. Let’s face it…sometimes being too close to a situation makes it hard to see the forest from the trees. Our team at Camp Fizz is made up of moms and dads who know camp – both personally and professionally. We also can view your camp objectively – which is hard to do when your up close in it each and every day. Our clients tell us what they like best about Camp Fizz is our ability to stay fresh and sharp, and deliver a positive ROI. Our team can help by confirming short and long-term goals, improve key messages, and identify what makes your camp stand out from the others.
4. Lacking Expertise?
Your camp likely has achieved a certain level of success – congratulations! We know this takes a lot of hard work to make that happen. But as technology keeps speeding forward, some camp owners tell us they have resisted trying some of today’s highly effective marketing tools, and feel like they are being left behind. With over 300 marketing tools available today, owners are unsure how to use some of these complex, hard-to-manage, and often expensive tactics. They are worried they will make a mistake and spend hard-earned funds wastefully. Not to worry. Camp Fizz provides high-level experience and advisement. Our savvy team of experts understand the wide array of tactics and will recommend tools that work for your camp’s unique needs.
5. Your marketing plan is not up to par.
The often-tried ‘piecemeal approach’ – one with no clear strategy – can hurt a camp’s brand image. The end result often looks disjointed – and sounds like it was written by multiple people (maybe becasue it was?), leaving prospective parents confused.
Camp Fizz provides advisement for camps that need clarity on their strategy, as well as help with execution that will bring both short-term and long-term success.