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A good marketing message is like the Show Me the Money part of a marketing plan. When Jerry McGuire’s one and only client told him to scream out, “Show me the money, Jerry!” he knew exactly what he needed to do – deliver on that promise. A byproduct of a weak marketing message is declining …

ABC Camp has a diverse leadership team, ranging from 20-something to 62 years old. Their preferred ways of connecting with prospects is as varied as they are – some use the phone, while others like email or social media to connect. While ABC provides an array of marketing collateral – from brochures, e-newsletters, or videos– …

In a recent webinar, a small camp owner asked how he can compete with larger competitors. It was a David vs Goliath undertaking, but the answer followed the same track as the epic battle’s conclusion…find the weakness. It told a story of a camp who was advised to go stealth and pose as a customer …

Ask a camp owner or leader and many will tell you they wish marketing would cost less and achieve more. While most camps know that marketing is an essential part of maintaining their business, the time and know-how it takes to execute successfully can be a top source of frustration for many. Add in the …

CRMs vs Automated Systems – Which is Right for You? While marketing and sales are inextricably tied together, the two require their own set of tools. Here are some tips in helping you decide which ones can help you get to the finish line more efficiently. It is important to know the key differences between …

Steve, director of a day camp needed a way to stay in touch with their camp families throughout the year. After comparing a few tactics, an e-newsletter seemed like the most cost-effective way to reach out to prospective and last year’s camper families alike. He chose an online site for creating an e-newsletter – and …

Thinking about an email marketing campaign? Consider this: for every $1 your camp spends on email marketing, the ROI is $42. If you think social media gives you more, think again, because email marketing’s conversion rate is 40% better than Facebook and Twitter.* Establishing good email marketing practices is key to your campaign’s success. Here …

Every time we think we’re turning the corner on the pandemic, another outbreak arises. Add a volatile economy plus new technologies have camp owners taking a whack-a-mole approach to figure out what works. Knowing which trending new marketing opportunities to use can be confusing and time consuming. To help you stay ahead during these uncertain …

One of the most cringeworthy questions asked of camp owners is, “What’s your marketing budget?” It can cause a stuttered response, because to many, marketing is a mystery. Throttling your marketing budget up and down can be confusing and frustrating. Having a sustainable marketing plan may be complicated, but make no mistake about it, how …

When they first came on the marketing scene over 10 years ago, QR (quick response) codes were all the rage. But the tactic lost its luster when it became easier to just “Google” something. The pandemic changed all that because it gave people a compelling reason to use them. Menu-less restaurants, contact tracing, charity fundraising, …

Looking to improve your website’s branding? As a website is a camp’s primary marketing tool, ensuring brand clarity on every page is essential to converting visitors into clients. Here are 6 branding tips to follow when building or rebuilding your website: 1. Make It All About ThemWhile it can be hard for a camp to …

Despite all their detractors, and no matter what the naysayers say, a well-crafted newsletter works. Studies indicate that businesses that use effectively branded email newsletter campaigns get $35 to $40 back for every $1 they invest. But, if you read these two sentences carefully, you might surmise there are a few caveats to achieving that …