Looking to improve your website’s branding? As a website is a camp’s primary marketing tool, ensuring brand clarity on every page is essential to converting visitors into clients. Here are 6 branding tips to follow when building or rebuilding your website: 1. Make It All About ThemWhile it can be hard for a camp to …
Despite all their detractors, and no matter what the naysayers say, a well-crafted newsletter works. Studies indicate that businesses that use effectively branded email newsletter campaigns get $35 to $40 back for every $1 they invest. But, if you read these two sentences carefully, you might surmise there are a few caveats to achieving that …
This is an example of a WordPress post, you could edit this to put information about yourself so readers know where you are coming from. You can create as many posts as you like in order to share with your readers what is on your mind. Do it. This is an example of a WordPress …
Online Marketing That Delivers Right Now Now more than ever, consumers are going online for their information and purchases – and they want it right now. Whether they’re browsing your website on their smartphone or signing up for a personal tour at 1 am via their laptop or tablet, customers are demanding an experience that …
Media Buying Decisions Supported by Solid Research TV, radio, online, outdoor, and print – each are effective ways to get your camp recognized. For many camp owners and directors, this is one part of their job that really absorbs a lot of their time. Unsure which tactics are the best choices for their camp, they …
Brand building is critical; your camp’s brand is its identity. Sometimes finding that identity can make you feel lost and alone, searching for glue that brings it all together and makes you unique. As such, brand building is crucial. A good brand is memorable and can be clearly identified by the public. It should also …
Logo Design That Builds Trust A professional logo is a must-have for camps of any size. When properly designed, it can enhance your camp in several ways. Likewise, an unprofessional logo can be bad for business. It is tempting to think that anyone with a computer can design a logo, but the truth is that …
Effective marketing and advertising have become crucial elements in ensuring the success of any camp. No matter how large or small a camp may be, good marketing and advertising strategies are the only way to stand out among unlimited competitors. Though the field has evolved dramatically in recent years due to the Internet and the …
Savvy camp owners use the Internet, e-mail, social media, and other marketing tactics to get the word out about their business. They should because these tools work. However, totally ignoring direct mail is a mistake because it still works and can be valuable in your communications mix. Direct mail marketing benefits Direct mail works because …
Many camp owners tell us they wish they had a few extra hours in each day just for marketing. While marketing is a critical driver of camp growth, it is one of the most time-consuming tasks for camps. With the exponential increase in competition, camps need marketing automation software to get results and manage their …
