Thinking about an email marketing campaign? Consider this: for every $1 your camp spends on email marketing, the ROI is $42. If you think social media gives you more, think again, because email marketing’s conversion rate is 40% better than Facebook and Twitter.*
Establishing good email marketing practices is key to your campaign’s success. Here are some tips to consider:
- Have a Catchy Headline
The subject line is a make-or-break feature to your newsletter. Good ones get opened, dull and long ones don’t. Using words like You, Tips, or Secret convey a sense of urgency. Avoid using “Free,” which can get caught up in spam filters.
- Call to Action (CTA)
Every email should have a CTA. It’s important to tell readers what to do.
“Visit our website (with hyperlink).” “Sign up for our open house.” “Click HERE to download (with hyperlink).” CTA’s move readers further into your sales funnel.
- Don’t Be Salesy
Long-winded descriptions of your product/service turn readers off. People don’t like being sold. Offer valuable information instead. If you include pearls of wisdom every time, readers will appreciate your expertise. Eventually, you will gain their trust, which is key to earning their business.
You can still sell in your newsletter, but readers are more apt to accept sales information if you give them a reason first.
- Keep It Short + Sweet
Make your point in the first sentence and follow with three paragraphs. Anything over 400 words will have your readers “saving” your email for another time – which may never come.
- It’s All About Them
It may be your newsletter, but the content has to be all about the reader. Put yourself in their shoes. Why would they want to read what you have to say? What do they want to know more about? Think like your audience.
- Easy On-the-Eyes Design
Cluttered and poorly formatted email templates are the fastest way to lose readers.
Here are a few design tips:
- The gold standard for email templates is 600px wide. Fortunately, most templates are preformatted to this width.
- Use templates that are “responsive,” meaning they will automatically adjust the screen to mobile, tablet or desktop viewing.
- Since newsletters take time to produce, be sure to choose a template that is easy to edit and showcases your brand and content clearly and professionally.
Need to boost your newsletter ROI, but don’t have the time or know-how? Contact Camp Fizz today.
Marketing Trends to Watch in 2022